In this episode of Fully Managed, host Shannon sits down with Michael DeLon—bestselling author, storyteller, and founder of Paperback Expert—to talk about how writing a book can radically change the trajectory of your business and your credibility. From ministry to marketing, Michael shares his journey from helping families build stronger marriages to helping entrepreneurs position themselves as trusted experts—without writing a single word. You’ll hear how a tragic phone call inspired one of his most personal books, why vulnerability builds trust faster than credentials, and how business owners can turn their personal stories into powerful marketing assets. Plus, Michael reveals how Paperback Expert helps entrepreneurs publish their books in just a few hours of their time, and why every book should start with a conversation, not a blank page.
Three Things You’ll Learn:
Why your personal story matters more than your credentials when it comes to earning trust.
How to write a book without actually “writing” anything—using the Speak-to-Write™ method.
Why your book can be the cornerstone of a high-converting marketing strategy.