Fully Managed

Marketing Uncensored: Risky Ads, Real Growth & Spaghetti Scissors?!

Episode Summary

On today’s episode, Chris Moulton talks to Shannon, Penji’s Partnership Coordinator, about his insights on career growth, marketing strategies, and the realities of building a successful agency.

Episode Notes

Here are three things you’ll learn in this episode:

  1. Embracing Unconventional Marketing & Risk-Taking: The episode highlights the importance of thinking outside the box in marketing, even if it means taking risks or being provocative to grab attention. It emphasizes that while some methods may seem unconventional, they can be highly effective in a noisy market.
  2. The Reality of Entrepreneurial Journeys & Growth Mindset: Chris discusses the challenges and sacrifices involved in building a business, debunking the myth of instant success often portrayed online. He stresses the importance of a "growth mindset" balanced with self-care, and the value of having clients lined up before taking the leap into entrepreneurship.
  3. Knowing Your Worth and Unique Positioning: The conversation underlines the significance of understanding your value as a marketer or business owner, advocating for fair compensation (including revenue percentages or equity) and learning to say "no" to opportunities that don't align with your worth. It also encourages finding a unique niche to stand out in a crowded market.

 

About Chris Moulton and Moulton Digital:

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