On today’s episode, Jenn Malka talks to Shannon, Penji’s Partnership Coordinator about managing your media consumption as a marketer, TikTok trends, and the best brands to take inspiration from.
Here are three things you’ll learn in this episode:
1. Psychology plays a crucial role in marketing, influencing not just how to attract customers but also how to retain them, understand buyer behavior, and adapt to constantly changing market trends through tools like newsletters, LinkedIn, and TikTok.
2. Managing content consumption effectively involves limiting endless scrolling and using platforms like TikTok and Instagram with specific purposes, such as discovering updates or gathering inspiration from competitors' ads.
3. In marketing, balancing ad frequency and tailoring the message at different touchpoints is key to avoiding consumer frustration while guiding potential buyers through the funnel with personalized, engaging content.
About Jenn Malka and Top Growth Marketing:
- Website: https://topgrowthmarketing.com/
- LinkedIn: https://www.linkedin.com/in/jennifermalka/
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