On today’s episode, Felix Nguyen talks to Shannon, Penji’s Partnership Coordinator, about his journey into digital marketing, the essential tools he relies on, and how creativity and analytics intersect in his work. They also discuss how real-life experiences, including Felix’s personal grudge against birds, influence content strategies and the unique ways marketing principles can apply to everyday life.
Here are three things you’ll learn in this episode:
1. Essential and Creative Marketing Tools: Felix highlights tools like Google Ads, Google Search Console, Google Analytics, and Ahrefs as essential for digital marketing, especially for SEO. He also shares his creative approach to content marketing, such as using personal experiences—like dealing with birds damaging his home—to craft engaging and relevant blog topics for clients.
2. Mindset and Continuous Improvement in Marketing: Felix emphasizes the importance of attention to detail, always revisiting and refining work to enhance performance. He enjoys the dynamic nature of marketing, likening it to a calculated risk that keeps him engaged.
3. Handling Missed Goals and Learning from Failure: When goals aren’t met, Felix stresses the importance of analyzing what went wrong, adjusting strategies, and learning from mistakes. He acknowledges the emotional impact of failure but see it as an opportunity for growth, emphasizing the need to step back, reassess, and improve.
About Felix Nguyen and Market Keep:
- Website: https://marketkeep.com/
- LinkedIn: https://www.linkedin.com/in/fnguyen21/
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