In this episode of the Fully Managed Podcast, host Shannon Donnelly speaks with digital marketer Joshua Okungbaiye about the evolution of paid media and the art of connecting with audiences. Joshua shares his journey working with global brands like Nike, Financial Times, and monday.com, and explains why marketing is more than metrics—it’s the artistic side of business that humanizes brands. From the early days of Facebook’s Power Editor to TikTok’s rise and the challenges of iOS privacy updates, Joshua offers insights on adapting strategies, building emotional resonance, and future‑proofing campaigns. Packed with practical advice on organic growth, paid ads, and audience‑first thinking, this episode is a must‑listen for marketers navigating today’s fast‑changing digital landscape.
About Joshua Okungbaiye:
TikTok - https://www.tiktok.com/@yoshibearj
Youtube - https://www.youtube.com/@yoshibearj
Instagram - https://www.instagram.com/goldstarsocialmedia/?hl=en
Website - https://goldstarsocialmedia.com/
Social: https://www.linkedin.com/in/joshua-okungbaiye-82468b44/