On today’s episode, Patricia Steinmeyer talks to Oliver, Penji’s Partnership Advisor, about the journey of creating a truly human-first marketing agency, how to redefine success through flexibility and empathy, and the evolving role of AI in creative work. Patricia shares the story of Red Branch Media, a global “anti-agency agency” that helps businesses grow through practical, honest, and people-focused marketing. Together, they dive into the lessons learned from 15 years in the industry, the importance of genuine attraction in marketing, and what it means to lead a creative team into the future.
Here are three things you’ll learn in this episode:
How Red Branch Media’s “anti-agency” approach redefines traditional marketing through flexibility, transparency, and collaboration.
Patricia shares how their membership-style model replaces rigid contracts with adaptable, trust-based partnerships focused on real results.
Why ethical AI integration isn’t just about productivity—but about giving teams time to grow and create with purpose.
She explains how AI is used to handle repetitive tasks, allowing her team to focus on creativity, strategy, and a healthier work-life balance.
The mindset shift every marketer needs to make to truly connect with people and help clients achieve their dreams.
Patricia emphasizes that marketing is about empathy and understanding—helping people feel seen while bringing their goals to life.
About Maren Hogan & Red Branch Media:
- Website: https://redbranchmedia.com/
- Social: https://www.linkedin.com/in/marenhogan/