Mallory Musante has launched (and shut down) multiple businesses, started an agency, and now leads as a Fractional CMO helping brands connect their marketing to real ROI. In this candid episode, she opens up about the realities of entrepreneurship, how she self-taught her way through web design and brand strategy, and why business owners need to rethink social media—not just as a sales tool, but as a validation platform.
We also talk about content burnout, the truth behind social media algorithms, and how small businesses can still grow without chasing vanity metrics.
In this episode:
The unfiltered truth about small business failures and restarts
How to scale smarter: what to do (and not do) when you’re overwhelmed
Why she built Bridge Insights to fix a massive marketing gap
The difference between being a freelancer and a true CMO
What every founder should know about content strategy in 2025
This episode is packed with wisdom from someone who’s walked the walk—from painting heels in college to launching marketing dashboards powered by AI.