Fully Managed

LinkedIn Outreach That Works: Building Real Connections

Episode Summary

On today’s episode, Renee Miller talks to Shannon, Penji’s Partnership Coordinator about being personal and thoughtful in your approach to outreach and lead generation.

Episode Notes

Here are three things you’ll learn in this episode:

 

1. Niche Market Focus: The Miller Group's decision to niche into the home improvement sector allows them to leverage expertise in a wide range of home-related products and services while maintaining variety to keep the work exciting. This focused approach targets middle-market companies with resources that don’t get the same attention as multinationals or startups.

 

2. Client Acquisition Strategy: The Miller Group balances working on and in the business by being active on LinkedIn, attending live and online networking events, and mentoring young professionals. Standing out through personalized, thoughtful outreach and breaking the traditional mold is key to their business development strategy, especially in an overcrowded digital space.

 

3. Red Flags for Incoming Prospects: The Miller Group screens prospects by looking for specific red flags, such as vague inquiries about pricing or the absence of a clear budget. Prospects who approach without defined challenges, budgets, or a solid business plan are often not a good fit, as these can indicate they're more focused on low-cost solutions rather than quality work or strategic partnerships.

 

About Renee Miller and The Miller Group:

 

- Website: http://millergroup.com/

- LinkedIn: https://www.linkedin.com/in/themillergroup/

 

✨Sponsors✨

 

Penji, the human first creative subscription service for agencies and teams.

 

Enter code for 15% off your first month: FULLYMANAGED15