On today’s episode, John Readman, founder of Ask Bosco, talks to Shannon about the challenges agencies and brands face with messy reporting, wasted time, and inconsistent data. John shares how Ask Bosco started as a solution to create one simple source of truth for marketing performance, and how it has grown into an AI-driven platform that helps businesses benchmark their visibility, optimize ad spend, and make smarter decisions. They also dive into the unexpected ways agencies are using Ask Bosco to strengthen client communication, where AI is headed in the marketing industry, and why the future lies in combining automation with human creativity.
Here are three things you’ll learn in this episode:
Why most agencies struggle with messy, inconsistent client reporting—and how to fix it.
John explains how agencies often waste hours compiling reports from multiple platforms, leading to confusion and data that doesn’t always match. He shares how a single source of truth can simplify reporting and improve client trust.
How Ask Bosco uses AI to benchmark visibility and predict where to spend your next marketing dollar.
Discover how Ask Bosco leverages AI and data modeling to show businesses where they stand against competitors, and how predictive analytics can guide smarter, more profitable ad spend decisions.
The future of AI in marketing: balancing automation with human creativity.
John and Shannon discuss how AI is reshaping the industry—not as a replacement for people, but as a tool that frees up time, reduces guesswork, and allows marketers to focus on creativity and strategy.