In this episode of Fully Managed, host Daniela sits down with Jason Cement, founder of Get Visible, to explore how agency owners can grow their businesses with purpose, clarity, and a sense of humor. Jason shares his origin story — from CPA to e-commerce entrepreneur to running a 20-person digital agency — and brings a refreshing perspective on how to blend AI, SEO, and creativity without losing your soul. They dive into personal branding, omni-channel visibility, and why “interruption marketing” only works when it respects the intelligence of your audience.
Three Valuable Lessons from the Episode:
Pick a niche — then build your circles.
Focus on a specific audience and become a leader in that space. Once you’ve earned trust, expand your influence with intention instead of distraction.
Interrupt with purpose.
Jason compares great advertising to Angry Elmo — loud, hilarious, but relatable. If your ad stops someone in their tracks and makes them curious, you’ve won the game.
Surround yourself with people who challenge you.
Don’t hire yes-men. Build a team (and life) that inspires you to grow — morally, mentally, and professionally. If you’re the smartest one in the room, find a new room.
Listen now to learn how Jason built an agency by combining data, storytelling, and the ability to actually make people care — all while reading two books a week and dodging bad tea in Hawaii.