Fully Managed

Inside Pharma PR: On Patient Safety, LinkedIn, and AI's Impact

Episode Summary

On today’s episode, Kirsten Kanuika talks to Shannon about her journey in PR and social media, from interning at Philly Teen Vax to becoming the PR and Outreach Coordinator at RX-360. They discuss her passion for healthcare communications, her experience as a fashion influencer, and the evolving role of AI in social media marketing.

Episode Notes

Here are three things you’ll learn in this episode:

  1. Kirsten's Career Journey and Passion for Healthcare PR: Kirsten, a senior at Temple University majoring in Public Relations and Journalism, gained early experience in pharmaceutical PR through internships. She developed a passion for healthcare communication after working with organizations like Philly Teen Vax and RX 360, where she now has a post-graduation job focusing on patient safety and supply chain integrity.
  2. Influencer Marketing and Social Media Experience: In addition to her PR career, Kirsten has experience as a social media ambassador, collaborating with brands like PrettyLittleThing. Her background in influencer marketing helped her understand the value of social media engagement, pricing for brand deals, and how to communicate effectively with influencers.
  3. Social Media Strategy and AI Use in PR: Kirsten primarily uses LinkedIn for pharmaceutical PR, as it facilitates professional conversations and industry engagement. While she occasionally uses AI for tasks like generating captions and hashtags, she remains cautious about relying on it for factual accuracy, especially in the pharmaceutical sector.

About Kirsten Kanuika and Rx-360:

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