Fully Managed
Influencer Marketing: Building a Career & Navigating Brand Deals
Episode Summary
On today’s episode, Angel Zheng talks to Daniela, Penji’s Partnership Coordinator about growth and navigating the social media space as a freelancer and content creator.
Episode Notes
Here are three things you’ll learn in this episode:
- Starting Content Creation as a Craft, Not Just for Money: Angel advises aspiring creators to begin with the intention of developing their skills and treating content creation as a creative outlet, emphasizing that this approach helps build a strong foundation before focusing on monetization.
- Balancing Passion with the Business of Influencing: The discussion highlights the dual nature of content creation, stressing the importance of learning business skills like contract negotiation, legal matters, and financial management to succeed as a full-time content creator.
- Navigating the Unpredictable Income of Influencer Marketing: Angel shares practical insights on managing fluctuating income from brand deals and AdSense, advocating for long-term budgeting and diverse income streams to maintain financial stability in the dynamic influencer industry.
About Angel and her social media
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