Penji Partnership Coordinator, Shannon, talks with Jerome Lewis from DRES Media about how important personalization is to client communication, ranging from prioritizing setting up in-person or even sending someone a hand-written thank-you note.
Three things you’ll learn in this episode:
1. The Importance of Implementation and Accountability: Jerome helps real estate professionals with marketing by focusing on implementation. While many understand the concepts of marketing, they struggle with taking action. Jerome addresses this by offering coaching and accountability, either by guiding clients through the process, doing it with them, or doing it for them.
2. The Role of Daily Role-Playing in Building Sales Confidence: Jerome emphasizes the importance of role-playing in sales. He participates in daily role-playing sessions with other agents to practice handling objections and improving his sales scripts. This regular practice has significantly boosted his confidence in sales, transforming him from feeling uncertain to being highly confident in his abilities.
3. Video Marketing for Personalization and Outreach: Jerome recommends the use of video as a personalized outreach strategy in real estate and other businesses. Instead of public speaking or large-scale broadcasts, they recommend sending one-on-one video messages, such as birthday greetings via video, to build personal connections and differentiate oneself. This personalized approach, especially in real estate, helps people feel more connected and valued, creating a lasting impression that can eventually lead to business.
About Jerome Lewis and Digital Realestate Strategy
Website: http://digitalrealestatestrategy.com/
LinkedIn: https://www.linkedin.com/in/jeromelewisjr/
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