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How to Save Money on Google Ads: The Search Partners Trick

Episode Summary

Penji Partnership Coordinator, Shannon, talks with Anthony Higman from ADSQUIRE. In this episode we discuss some secrets of how to cut costs using Google ads, how working in the mailroom can really get you places if you’re ambitious enough, and the infamous Jawn Morgan ads around Philly.

Episode Notes

Three things you’ll learn in this episode: 

• Anthony Higman’s Journey and Expertise in Google Ads: Anthony started his career in the mailroom of a law firm and transitioned to managing large-scale Google ad campaigns. He quickly became adept at optimizing Google ads for law firms, saving money by identifying overlooked settings, like turning off the "search partners" option. 
• AdSquire’s Differentiation in the Market: AdSquire sets itself apart through deep knowledge of Google advertising fundamentals and a focus on optimizing budgets. They also monitor changes in Google search results to stay ahead, ensuring clients’ ads remain effective. This proactive approach helps them deliver better results for law firms. 
• Branding and Advertising Insights: Anthony emphasizes the importance of branding in digital marketing. His law firm clients benefit from branding through various channels, such as digital billboards and OTT platforms like YouTube. His business name, AdSquire, and the unique mascot were carefully chosen to stand out in the market. 

About Anthony Higman and ADSQUIRE:

• Website: https://adsquire.com/
• LinkedIn: https://www.linkedin.com/in/anthony-higman-a3656a46/

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