Penji Partnership Coordinator, Shannon, talks with Kyle Schmidt from Orchid Media, an agency in its earlier stages, about how to keep your clients happy and the struggles of growing your agency and finding a niche.
Three things you’ll learn in this episode:
1. Building Client Relationships Over Creativity: Kyle emphasizes client retention by focusing on building strong relationships rather than prioritizing creativity. Maintaining long-term clients involves under-promising and over-delivering, such as providing extra deliverables or completing projects ahead of schedule to exceed expectations.
2. Navigating Niche Specialization: Finding a niche remains a challenge and an area of growth for Orchid Media. While currently functioning as a "jack-of-all-trades," the founder recognizes the importance of specialization for attracting a broader and more focused client base. The agency is exploring potential niches, such as sorority recruitment videos and emerging opportunities in virtual reality and 360-degree advertising, as part of its ongoing evolution.
3. Leveraging Personal Branding for Lead Generation: For lead generation, the founder relies on an organic approach through personal branding. By sharing the agency's journey, showcasing work, and building trust via personal social media, the founder creates a "founder story" that resonates with audiences.
About Kyle Schmidt and Orchid Media:
Website: https://orchidmedia.co/
LinkedIn: https://www.linkedin.com/in/kylemasonschmidt/
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