Fully Managed
How to Find the Right Digital Marketing Agency for Your Small Business
Episode Summary
Penji Partnership Coordinator, Shannon, talks with Marc Brookland from SEO Locale about marketing strategies that definitely work and definitely DON’T, listening to your customer’s feedback even if you think you know better, and the most risqué businesses looking for SEO assistance.
Episode Notes
Three things you’ll learn in this episode:
- Client-Centric Approach: Emphasizes the importance of listening to clients, as they often understand their own needs better than the agency. A successful campaign comes from blending client feedback with marketing expertise.
- Business Development and Honest Marketing: The growth of ESCO Local is rooted in transparency and honesty, especially with small businesses. They avoid overpromising and focus on realistic marketing strategies, particularly SEO, which has proven to be their strongest tool for growth.
- Challenges and Growth Lessons: The company struggled with ineffective sales tactics like LinkedIn outreach but found success in SEO and direct communication. The founder advises bringing in help where needed, especially for aspects like bookkeeping and insurance, while staying directly involved in key business growth areas.
About Marc Brookland and SEOlocale:
✨Sponsors✨
Penji, the human first creative subscription service for agencies and teams.
Enter code for 15% off your first month: SEOLOCALE15