On today’s episode, Igor Avidon from Avidon Marketing talks to Daniela, Penji’s Partnership Coordinator about budgeting for SEO, content strategy for small businesses, and the real role AI should play in content creation.
Here are three things you’ll learn in this episode:
1. When SEO is worth the investment: Igor explains that SEO is essential for long-term growth but not ideal for businesses with limited budgets. Instead, he advises learning the basics and gradually incorporating SEO practices until the business can afford to scale.
2. How to create impactful content on a budget: Instead of trying to reach everyone at once, Igor recommends focusing on one niche audience or one high-margin product at a time. A small, strategic approach is more sustainable and effective.
3. Why AI-generated content can backfire: While tools like ChatGPT can help overcome writer’s block or generate ideas, Igor strongly warns against relying on AI to create full articles. Google is actively penalizing thin, non-original content—and nothing replaces true expertise and authentic human insight.
About Igor and Avidon Marketing:
- Website: https://avidonmarketinggroup.com/
- LinkedIn: https://www.linkedin.com/in/igoravidon/
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