On today’s episode, Urina Harrell talks to Daniela, Penji’s Partnership Coordinator about how her digital marketing agency integrates positive and social impact messaging to help businesses achieve their "First to One Hundred" milestones.
Here are 3 key points from the podcast:
1. Social Impact as a Core Marketing Strategy: Urina explains Vox Pop Branding's unique approach, segmenting clients not by industry but by their commitment to positive or social impact messaging, and how this ethical stance can lead to increased profitability and customer loyalty.
2. The Power of Word-of-Mouth and Reviews: She emphasizes that word-of-mouth remains their strongest lead generation tool, amplified by digital channels. She shares compelling statistics on how customer reviews significantly boost conversion rates, underscoring the immense influence of peer recommendations.
3. Overcoming Entrepreneurial Misconceptions and Planning for Scale: Urina addresses common pitfalls for startups, such as focusing solely on product quality without marketing it ("build it and they will come") and the importance of "dreaming big" and selecting vendors and systems with built-in growth capabilities to avoid self-sabotage.
Don't miss this insightful conversation for a fresh perspective on marketing, client relationships, and how to strategically build a business for long-term success.
About Urina and
- Website: https://pensight.com/x/urinaharrell
- Instagram: https://www.instagram.com/urina_harrell
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