On today’s episode, Britney Talty talks to Shannon, Penji’s Partnership Coordinator, about how heavily psychology plays into marketing and how it goes a long way to be patient with a client.
Here are three things you’ll learn in this episode:
1. What Makes A Successful Leader: Successful leaders are able to anticipate future challenges by looking "around the corner" and adapting to changes. They actively listen to customer feedback, lead with empathy, and work towards turning disruptions into opportunities for improvement.
2. Change Management and Psychology in Business: The process of change is central to human psychology and business success. Everyone experiences change differently, and understanding this "change curve" allows leaders to effectively guide both customers and employees through transitions. This awareness helps in addressing resistance and ensuring smooth adaptation to new systems or processes.
3. The Role of Habit and Repetition: Psychological insights show that in high-stress situations, people often revert to familiar habits, even if they've learned new skills. This underscores the importance of consistent repetition in training and development to ensure that new behaviors become second nature, especially when under pressure.
About Britney Talty and Hubspot:
- Website: https://www.hubspot.com/
- Linkedin: https://www.linkedin.com/in/britneytalty/
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