On today’s episode, Laurel Mintz talks to Shannon, Penji’s Partnership Coordinator about what to showcase in meetings with potential clients, and how to communicate with them effectively throughout their campaign.
Here are three things you’ll learn in this episode:
1. Slow Down To Speed Up Strategy: Elevate My Brand's unique approach to success lies in its **"slow down to speed up"** process, which includes a detailed, three-pronged discovery phase. This phase allows them to balance creative inspiration with data-driven decisions. Through this method, they assess client fit, ensuring both parties align before committing to long-term work. This approach helps manage client expectations and ensures they provide expert guidance even when clients' preferences conflict with data-backed strategies.
2. Adapting Marketing Strategies for Gen Alpha: Elevate My Brand customizes its marketing approach to resonate with younger generations, particularly Gen Alpha, by using informal communication styles and understanding the trends that capture their attention, which differ from those of older generations.
3. Ensuring Effective Client Communication Through Structured Touchpoints: To maintain clear and ongoing communication, the agency utilizes a system of scheduled meetings, organized agendas, and detailed, color-coded reports, making it easy for clients to track progress and address concerns efficiently.
About Laurel Mintz and Elevate My Brand:
- Website: http://www.elevatemybrand.com/
- LinkedIn: https://www.linkedin.com/in/laurel-mintz/
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