On today’s episode, CJ Bachmann talks to Shannon, Penji’s Partnership Coordinator, about being transparent and realistic about your clients need from the first moment they come to you.
Here are three things you’ll learn in this episode:
1. Diverse Marketing Services and Personal Growth Journey: CJ Bachmann outlines their company's broad range of marketing services, including SEO, PPC, email marketing, and more, demonstrating a comprehensive approach to meeting various client needs. They also share their personal journey from initially aiming to become a teacher focused on ADD and ADHD, to working in corporate roles, and eventually climbing the ladder to become the CEO of 1SEO. Their story emphasizes how diverse experiences and roles contributed to their growth and success.
2. Bootstrapped Growth and Overcoming Challenges: CJ Bachmann describes the initial bootstrapping of 1SEO, where the business began with minimal resources and relied on early sales to drive growth. They recount their personal experience of starting in a low-level position, overcoming obstacles such as gender biases in the construction industry, and progressively building up their skills and responsibilities. This growth mindset and resilience played a significant role in the company's expansion and success.
3. Client-Centered Approach and Continuous Evolution: 1SEO's growth has been driven by a focus on deeply listening to clients' needs and adapting services to meet their evolving demands. Originally focused on traditional SEO, the agency expanded into website design, development, and other marketing solutions as clients' pain points were uncovered. This client-first approach allowed the company to develop customized strategies that aligned with the changing landscape of marketing and fostered strong relationships based on trust and transparency.
About CJ Bachmann and 1SEO:
- Website: http://1seo.com/
- LinkedIn: https://www.linkedin.com/in/cjbachmann/
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