Stuart Thursby, Creative Director at Cossette, joins us to unpack how great ideas actually get made inside big agencies. From shaping creative culture to spotting ideas with long‑term potential, Stuart shares lessons from a career spanning global brands, boutique studios, and everything in between. We explore how to balance brand protection with bold creativity — and why the best work is always built on clarity, taste, and teamwork.
About Stuart Thursby and Cossette