On today’s episode, Johnathan Bentz from Direct Online Media talks to Daniela, Penji’s Partnership Coordinator and dive deep into keyword intent. They talk about how Google understands user behavior and tailors search results based on what it predicts you want to do, whether that's finding a local pizza place, learning a recipe, or something else entirely.
Here are three things you’ll learn in this episode:
🌐 How AI tools like ChatGPT and Gemini are shifting search habits and whether businesses need to start focusing less on Google.
🧠 How user behavior and traffic patterns are evolving, and what that means for content creators and businesses.
📲 The long-term effects of AI and how it's reshaping the way people find and consume information online.
About Bentz and Direct Online Media:
- Website: https://www.directom.com/
- LinkedIn: https://www.linkedin.com/in/jonathan-bentz/
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