On today’s episode, Marvin Drobes talks to Daniela, Penji’s partnership coordinator about his unique insights on adapting to the ever-evolving online landscape and the strategies that help businesses achieve their "First One Hundred" milestones.
Here are three things you’ll learn in this episode:
🌎 Adapting to the Digital Evolution: Marvin shares his fascinating career trajectory, from special education teacher to photography studio owner, stockbroker, and even car salesman, before finding his calling in digital marketing. He highlights how he embraced the internet's surge, moving from a "blue ocean" of opportunity in early social media to expertly navigating the current "red ocean" by focusing on analytics and strategic engagement.
🤝 The Shift from Traditional to Targeted Digital Marketing: He discusses the fundamental differences between traditional "buckshot" marketing and today's precise digital targeting. Marvin emphasizes that a strong online presence, including a website and social media, is no longer optional but a necessity for business survival and growth in the 21st century.
💡 The Inspiring Story of "America's Blind Tradesman": Marvin details a remarkable campaign for a client, Michael, who, despite being blind, has built a successful career in the trades. This initiative involves an online directory, a podcast, and the "Million Job Movement," all aimed at giving back to the trades and addressing the shortage of skilled workers in the US.
About Marvin and EarningCoach Marketing :
- Website: https://earningcoachmarketing.com/
- LinkedIn: https://www.linkedin.com/in/earningcoach/
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