In this episode of the Fully Managed Podcast, Shannon is joined by Holly Owens—educator, instructional designer, podcast host, and Director of Growth Marketing at Yellowdig. With a rich background in both academia and edtech, Holly shares how her journey from high school teaching to higher education and tech marketing has been rooted in one powerful belief: community comes first. From the importance of building trust within teams to incorporating AI and gamification into learning experiences, Holly unpacks what it really means to connect with learners, clients, and colleagues alike. The episode also explores the evolving world of marketing in education and why the most effective strategies are often the most human.
Three Things You’ll Learn:
How to Build Community in Education and Marketing
Discover how Holly applies the same principles of building learning communities in classrooms to foster team trust, engagement, and collaboration in remote and global marketing teams.
Why AI Isn’t Replacing Us—It’s Empowering Us
Learn how generative AI, when used correctly, can serve as a sidekick—not a replacement—for creativity, neurodivergence, communication clarity, and instructional design.
What Marketers Often Get Wrong About Educators
Understand why high-pressure, feature-first messaging fails—and how empathy