In this episode of The First One Hundred, we sit down with Harrison Stevens, VP of Marketing at TurboTenant, to explore how his team helps DIY landlords manage their properties smarter—and how he’s scaled marketing teams across multiple industries from zero to growth.
First, Harrison plays a rapid-fire game: Super Speed Q&A—where we test if he can beat the one-minute leaderboard. (Spoiler: he tries 👀)
Then we dive into:
The overlap between marketing for dating apps, furniture, legal tech, and real estate
Why search works for TurboTenant and discovery works for fashion
How to go from 0 → 100 customers using lean, no-fluff strategies
What makes good product marketers (hint: it’s not fancy tools)
When to hire full-time vs. freelance vs. agency support
Why “doing it all” will stop you from winning
Real advice on managing bandwidth, team structure, and scaling
Whether you’re a solo founder, marketing a SaaS, or trying to build a scrappy team that actually works—this is a must-watch episode.
Fully Managed is a podcast by Penji, spotlighting how founders, creators, and marketers got their first 100 customers—and the lessons that came with them.