Fully Managed

Stop Marketing, Start Meaning with Geoff Desreumaux

Episode Summary

In this episode of the Fully Managed Podcast, we sit down with Geoff Desreumaux, founder and strategist behind the “Stop Marketing, Start Meaning” philosophy, to explore how modern brands can go beyond vanity metrics and spark real, lasting conversations with their audiences.

Episode Notes

You’ll learn:

Why chasing trends can backfire—and how to spot the difference between being a trendsetter and falling into a marketing trap.

What it actually means to be audience-first—and how identifying and embedding into existing communities can unlock authentic growth.

How taste and influence intersect, and why micro-influencers often deliver more value than high-follower creators in today’s noisy landscape.

From music-driven pasta playlists to navigating fast-moving F1 marketing trends, Jeff shares sharp, insightful strategies for staying agile as a small team, building with integrity, and leading with meaning—not manipulation.