On today’s episode, Mac Frederick talks to Shannon, Penji’s Partnership Coordinator about being inspired by the hardships of building an agency, and the best ways to do it and be successful.
Here are three things you’ll learn in this episode:
1. Importance of Managing Overhead and Liabilities: Mac Frederick advises entrepreneurs to "slow roll" their business growth to avoid debt and unnecessary liabilities. They emphasize starting small, minimizing expenses, and gradually expanding the business, sharing personal experiences of managing businesses remotely, then moving to physical locations only when sustainable.
2. The Shift in Education for Marketing Careers: The speaker argues that traditional college education may not be necessary for marketing, emphasizing that many skills can now be self-taught through free online resources like YouTube. While college may offer practical courses like computer science or Google Ads, much of the curriculum is outdated and not as useful in today’s marketing landscape.
3. Mental Health and Entrepreneurship: The speaker touches on the emotional toll of entrepreneurship, discussing how stress, anxiety, and depression are common among business owners due to unmet expectations. They stress the importance of managing these emotions and being more open about the challenges that come with running a business.
About Mac Frederick and Momentum Digital:
- Website: https://www.needmomentum.com/
- LinkedIn: https://www.linkedin.com/in/macfrederick/
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