In this episode of the Fully Managed Podcast, Shannon Donnelly sits down with Christina, a former TV professional turned standout B2B social media strategist, to unpack what it really takes to build community and create content people actually want to watch. Christina shares her journey from broadcast storytelling to becoming a recognizable voice on LinkedIn, revealing how entertainment, authority, and authenticity blend to drive real results. She breaks down why trends aren’t a strategy, how to balance vulnerability with professionalism, and why community management—not vanity metrics—is the true engine of long‑term brand growth. This conversation is packed with actionable insights for social media managers, content creators, and marketers navigating today’s fast‑moving digital landscape.
About Christina Pearo and Slate: