Fully Managed

From Tech to Education: A Marketing Journey

Episode Summary

On today’s episode, Kiara Serret talks to Shannon, Penji’s Partnership Coordinator about how a non-linear career path can lead to marketing success, the power of authentic storytelling in higher education, and how to measure campaign effectiveness through a blend of data and community engagement.

Episode Notes

Here are three things you’ll learn in this episode:

  1. Unique Career Paths in Marketing: Kiara's journey from tech startups and healthcare to higher education highlights how diverse experiences, particularly in client relations and project management, contribute to a well-rounded marketing professional.
  2. Authentic Storytelling in Higher Education: The episode emphasizes the importance of genuine student and faculty stories to differentiate an educational institution, fostering a sense of impact and community that resonates deeply with prospective students.
  3. Measuring Marketing Success Holistically: Learn how Boston College measures campaign effectiveness through a combination of enrollment data, ad engagement, event attendance, and invaluable anecdotal feedback from students, underscoring the human element in marketing.

About Kiara Serret & Boston College:

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