On today’s episode, Zac Fromson talks to Shannon, Penji’s Partnership Coordinator about his journey from a paid social expert to leading a rapidly growing, fully remote team of 50, and get an inside look at the evolving landscape of digital advertising.
Here are three things you’ll learn in this episode:
1. The Evolution of E-commerce Marketing: Zac explains how Lilo Social adapted from a paid social agency to a full-service e-commerce powerhouse, emphasizing the shift from basic paid social to advanced creative, paid search, UGC, email, and SMS strategies.
2. Thriving in a Fully Remote Environment: Learn how Lilo Social successfully navigated the challenges of remote work post-COVID, focusing on building a vibrant company culture through opt-in clubs (like book and fitness clubs) and flexible communication strategies to foster team connection without forcing social interaction.
3. Mastering Digital Ad Competition: Zac shares Lilo Social's key strategy for standing out in today's saturated digital ad space: prioritizing creative volume and rapid hypothesis testing over traditional account structures, while also discussing how to balance quantity with brand quality and manage client expectations.
About Zac Fromson & Lilo Social:
- Website: http://www.lilosocial.com/
- LinkedIn: https://www.linkedin.com/in/zacfromson/
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