On today’s episode, Josk Burwick from Carat X talks to Daniela, Penji’s partnership coordinator about how he built a global jewelry marketplace by fiercely focusing on reducing customer friction and embracing a mission of putting "more beauty into the world.”
Here are three things you’ll learn in this episode:
🌎 The Unconventional Path to Niche Dominance: Discover Josh's unique career trajectory, from washing cars to launching Carat X, a global marketplace for diamonds and jewelry. He shares how identifying an opportunity for affordable engagement rings led to scaling a specialized e-commerce business.
🤝 Strategies for Standing Out in an Oversaturated Market: Learn why Josh prioritizes reducing customer friction and actively listening to client feedback to continually add value. He emphasizes the importance of being accessible and founder-led to compete for attention and foster strong relationships in a crowded industry.
💡Balancing B2B and B2C Needs with a Vision for Growth: Josh explains how Carat X caters to both businesses and consumers, navigating distinct expectations to provide cost savings and support to entrepreneurs. He also shares insights into the future of the jewelry industry, highlighting the role of AI and reduced barriers to entry in fostering new businesses.
About Josh and Carat X :
- Website: https://caratx.com/
- LinkedIn: https://www.linkedin.com/in/josh-burwick/
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