On today’s episode, Margarita Mangino talks to Daniela, Penji’s Partnership Coordinator about the strategies, challenges, and triumphs that propelled them to achieve their first 100 customers, followers, or milestones. This episode features Margarita Mangino, founder of MarketMinds, sharing her insights on navigating the entrepreneurial landscape in the marketing world.
Here are three things you’ll learn in this episode:
1. Fractional C-level Roles & "Random Acts of Marketing Syndrome": Margarita discusses her inspiration for MarketMinds, noting the rise of fractional C-level roles in the US tech scene and identifying the "random acts of marketing syndrome" where businesses execute marketing initiatives without a clear strategy or measurement.
2. Scaling and Differentiation in Digital Marketing: She shares the challenges of scaling her new agency, MarketMinds, by building a satellite team of specialists and partnering with other CMOs. Margarita also highlights their unique approach to differentiation through personal branding and launching a comprehensive survey for IT companies to provide valuable industry data.
3. Client Acquisition Strategies & Evolving Marketing Landscape: Margarita outlines her client acquisition strategy, starting with her close network and personal brand on LinkedIn, followed by referrals and eventually cold outreach. She also touches upon the evolving challenges in lead generation, noting shifts from traditional outbound and inbound methods.
About Margarita and Market Minds
- Website: https://market-minds.co/?hsLang=en-us
- LinkedIn: https://www.linkedin.com/company/market-minds-co/
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