In this insightful episode, Daniela sits down with branding expert Philip Van Dusen to uncover the real strategies behind building a thriving audience on social media.
Philip shares his journey from a 25-year corporate career to building a successful consultancy through content marketing, revealing the importance of providing value without expecting immediate returns.
Here are 3 key things you'll learn from this video:
1. Value-Driven Content: Understand why sharing your knowledge and expertise freely, without constant asks, is crucial for building a loyal audience. Learn how to shift your mindset from self-promotion to genuine value delivery.
2. Authenticity Over Polish: Discover why raw, unedited content resonates more with today's audience than highly produced videos. Learn how embracing imperfections can build trust and connection.
3. Audience-Centric Approach: Learn the importance of understanding your audience's needs and speaking their language. See how companies that focus on delivering value to their audience rather than pushing their own agenda achieve greater success.
Philip also shares his unique perspective on the evolution of marketing, from push media to pull media, and how the power dynamic has shifted in favor of individual influencers.
About Philip and his social media
- Website: https://philipvandusen.com/
- Youtube: https://www.youtube.com/@PhilipVanDusen
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