On today’s episode, Janice Baker talks to Shannon, Penji’s Partnership Coordinator about the world of rebellious marketing, trust-building with clients, and the realities of running a woman-owned agency. Get ready for an honest conversation about out-of-the-box strategies, navigating client expectations, and the unique challenges and triumphs of being a woman in the agency space. Plus, get a peek behind the mic at Janice's own podcast journey empowering women!
Here are three things you’ll learn in this episode:
1. The Uniqueness of a Woman-Owned and Run Agency: Janice highlights that only a small percentage of digital agencies are owned by women, making Media Rebel's perspective and approach to client relationships and work-life balance particularly noteworthy.
2. Building Trust Through Transparency and Data-Driven Strategies: Media Rebel prioritizes open communication, thorough digital audits backed by data, and a partnership-focused approach to ensure clients feel informed and confident throughout the marketing process.
3. Embracing a "Rebel" Approach and Honest Communication: Janice emphasizes the agency's willingness to challenge conventional marketing wisdom, have open and honest conversations with clients (even when disagreeing), and ultimately prioritize achieving the best results.
About Janice Baker & Media Rebel:
- Website: https://www.media-rebel.net/
- LinkedIn: https://www.linkedin.com/in/janicembecker/
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