In this thoughtful episode of Fully Managed, host Shannon sits down with Douglas Spencer, founder of Spencer Brenneman, to talk all things branding — not just logos and color palettes, but the strategy behind communicating your value with clarity, confidence, and authenticity. Douglas shares how his experience as Global Head of Brand at Thomson Reuters led him to build a boutique brand strategy firm that helps nonprofits and small businesses align their messaging with who they really are today — not who they used to be or who they think they should be. The conversation explores everything from tone of voice to the hidden pitfalls of assuming you know your audience, and even how a glass of orange juice once became a client’s logo.
Three Valuable Lessons from the Episode:
Tone of voice is branding’s secret weapon.
Visual identity is just the beginning. The way you sound — emotionally, culturally, and stylistically — is what helps your message land with the right people.
Authenticity attracts alignment.
When you’re clear and honest about what you stand for, you naturally attract clients, partners, and supporters who fit. And you repel the ones who don’t — which is a good thing.
Don’t chase perfect — chase data and direction.
Too many brands pivot based on assumptions. Douglas emphasizes the value of research, structured messaging frameworks, and taking the time to ask, not assume.
Listen now to hear why branding isn’t about being the loudest in the room — it’s about being the most in tune with who you are, and how that shows up in everything you do.