On today’s episode, Brian Spicciate talks to Shannon, Penji’s Partnership Coordinator about caring and being personable towards your clients and their needs, while also not going overboard.
Here are three things you’ll learn in this episode:
1. Shift in Focus to Real Estate Marketing: Initially concentrated on hospitality marketing, the business pivoted to focus on real estate around 2017-2018. The primary aim is to help agents and brokerages increase their sales volume by 20%, with specific growth targets for the upcoming year.
2. Client Acquisition Strategies: Hospitality Marketing relies heavily on referrals and testimonials, intending to build partnerships with other professionals and associations in real estate. They emphasize providing value through education and support, establishing trust, and fostering long-term relationships with clients.
3. Commitment to Client Success: The agency offers a risk-reversal guarantee, ensuring clients see a return on investment. They prioritize maintaining strong relationships with existing clients, which leads to higher client retention and potential upselling of additional services.
About Brian Spicciatie and Hospitality Marketing:
Website: http://www.realtyforte.com/
LinkedIn: https://www.linkedin.com/in/brian-spicciatie/
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