Fully Managed
Digital Marketing Trends: AI, Social Media & Brand Strategy
Episode Summary
On today’s episode, Aliya Al-Balooshi from Camber Creative talks to Daniela, Penji’s Partnership Coordinator about the secrets to building a cohesive brand story, adapting to new technologies like AI, and mastering social media to drive business growth in today's fast-paced digital landscape.
Episode Notes
Here are three things you’ll learn in this episode:
- Digital Marketing Evolution: Learn how digital marketing strategies have transformed, especially post-COVID, with a focus on online presence, social media, and the integration of AI tools.
- Brand Storytelling & Cohesiveness: Gain advice on understanding your brand, setting clear goals, and maintaining a consistent brand voice across all marketing channels for effective growth.
- Adapting to Trends & Transparency: Understand the importance of staying current with digital trends, particularly on social media platforms like TikTok, and the growing demand for transparency from younger, more marketing-savvy audiences.
About Aliya and Camber Creative:
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