Creative director and designer Nathalie Cusson joins the Fully Managed Podcast to explore how sensory design, storytelling, and human insight shape unforgettable brand experiences. She shares how switching between agency life and her own practice sharpens her creative problem‑solving, why collaboration is essential in filmmaking and experiential work, and how even “boring” projects can become exciting with the right lens. Nathalie also dives into sensory marketing, creative constraints, and the power of universal human habits in great advertising.
About Nathalie Cusson and Scooter Design/T1 Agency: