Fully Managed

Demand Capture vs. Lead Generation: The Key to Long-Term SaaS Growth

Episode Summary

On today’s episode, Jason Myers talks to Daniela, Penji’s Partnership Coordinator about the changing landscape of B2B and SaaS marketing.The evolution of the Predictable Revenue Model and why traditional lead generation strategies are failing. How companies like ClickUp and Zendesk are leveraging creative content to grow exponentially and other cool things!

Episode Notes

Here are three things you’ll learn in this episode:

✅ How buyers’ behaviors have shifted—why SEO, cold emails, and outbound sales reps aren’t as effective as they once were

✅ Why messaging and problem identification are the keys to cutting through the noise and driving conversions

✅ The importance of demand capture vs. lead generation and how SaaS companies can attract and nurture long-term clients

About Jason Myers and Austin Lawrence:

- Website: https://www.austinlawrence.com/

- LinkedIn: https://www.linkedin.com/in/jason-myers-content-maven/

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