On today’s episode, Daniel Lofaso talks to Shannon about the balance between creative output and strategic thinking in business. Daniel shares how he built a career blending marketing, design, and entrepreneurship, and how these experiences shaped his approach to scaling brands. The conversation dives into how creativity fuels growth, why systems and structure empower innovation, and what founders can learn from treating their creative team like partners instead of vendors. You’ll also hear how Daniel uses storytelling and design to drive measurable results while maintaining a human touch in every project.
Here are three things you’ll learn in this episode:
How to align creative work with business goals for sustainable growth.
Daniel explains how agencies can connect design with measurable outcomes, emphasizing that creativity should always serve a strategic purpose and client objectives.
The importance of systems and strategy in scaling creative teams.
He shares how Penji’s success comes from structured processes and clear communication, allowing creative teams to deliver consistent, high-quality work at scale.
Why empathy and communication are key to great client–creative relationships.
Daniel highlights how understanding client needs and maintaining transparency helps build trust, reduce revisions, and create stronger long-term partnerships.
About Daniel Lofaso and Digital Elevator:
- Website: http://thedigitalelevator.com/
- Social: https://www.linkedin.com/in/danielelofaso/