On today’s episode, Leslie Jones talks to Shannon, Penji’s Partnership Coordinator, about the balance between structure and flexibility in agency life, the importance of recognizing individual strengths within a creative team, and how a storytelling-first approach helps businesses uncover and communicate their unique value.
On today’s episode, Leslie Jones talks to Shannon, Penji’s Partnership Coordinator, about the balance between structure and flexibility in agency life, the importance of recognizing individual strengths within a creative team, and how a storytelling-first approach helps businesses uncover and communicate their unique value.
Here are three things you’ll learn in this episode:
1. Balancing Structure and Creativity in an Agency: Leslie discusses the challenges of maintaining efficiency in a creative agency like Sublime Media Group. While structure and project management are necessary, a rigid corporate-style approach can stifle creativity. Instead, her team constantly adapts their processes to foster collaboration while meeting client needs and deadlines.
2. The Role of Young Minds and Innovation in Marketing: The conversation highlights how marketing thrives on fresh perspectives and rapid adaptation to new trends. Young professionals are valued for their understanding of digital spaces, and agencies benefit from embracing innovation rather than sticking to outdated corporate structures.
3. Balancing Deadlines with Creative Workflows: While deadlines are essential, forcing creatives into a high-speed production mindset can stifle their creativity. Effective project management involves understanding each team member’s strengths and assigning tasks accordingly. Some team members excel under tight deadlines, while others require more time to produce high-quality work. Striking a balance ensures both efficiency and creative excellence.
About Leslie Jones:
- Website: http://www.sublimemediagroup.com/
- LinkedIn: https://www.linkedin.com/in/lesliejonesmba/
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