On today’s episode, Ray Nuñez from NuñezMarketing talks to Daniela, Penji’s Partnership Coordinator about inclusive and anti-racist marketing, particularly targeting Latino audiences. Ray explains his motivations for creating an agency that represents diverse cultures and addresses the lack of authentic representation in mainstream advertising.
Here are three things you’ll learn in this episode:
✅ The challenges of multilingual communication: The episode delves into the complexities of multilingual campaigns, specifically referencing a project that required translation into 22 different languages and dialects. Ray discusses the importance of lived experience and cultural understanding over simple translation, emphasizing the nuances of language and how it connects to culture and personal experiences.
✅ The immigrant experience and identity: Both Daniela and Ray share their personal experiences as children of immigrants and as immigrants themselves. They discuss the challenges of navigating different cultures and languages, the feeling of not fully belonging to either their heritage culture or the dominant culture, and the unique perspective that comes with bilingualism and biculturalism. They touch upon how these experiences shape their understanding of communication and representation.
✅ Authentic and cultural knowledge in Marketing: Ray talks about how it is important to have agencies that prioritize diverse audiences, especially Latino communities, and avoid performative or stereotypical representations. He shares examples of campaigns and the importance of authentic cultural understanding in communication.
About Ray and Nunez
- Website: https://www.thenunez.co/
- LinkedIn: https://www.linkedin.com/in/raynunezdotorg/
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