On today’s episode, host Shannon sits down with Cory Young, to dive into how he built a thriving digital marketing agency grounded in transparency, empathy, and real human connection. From his early days working with major corporations like Comcast and Campbell’s to striking out on his own, Cory reflects on the leap from corporate life to entrepreneurship—and the mindset shifts that came with it. He shares how focusing on relationships over transactions has helped BCC Interactive grow, why authenticity is the real key to leadership, and how he’s navigating the future of marketing in the age of AI and automation. Plus, Cory gives a heartfelt look at what keeps him motivated: family, mentorship, and building a legacy for the next generation of entrepreneurs.
Here are three things you’ll learn in this episode:
How to take lessons from corporate life and apply them to building a more agile, authentic agency.
Corey shares how his time at Comcast and Campbell Soup taught him structure, strategy, and leadership, skills he later adapted to create a more flexible, people-first culture at BCC Interactive.
Why authenticity, empathy, and personality are key to long-lasting client relationships.
From building trust with clients to turning conversations into partnerships, Corey explains how being genuine and transparent has helped BCC Interactive stand out in a crowded marketing industry.
How Cory plans to grow BCC Interactive with AI innovations and passion projects in the mental health space.
Looking ahead, Corey discusses using AI to streamline processes, expand his team, and make an impact by helping therapists and clients connect more easily online.
About Cory Young & BCC Interactive:
- Website: https://www.bccinteractive.com/
- Social: https://www.linkedin.com/in/cory-james-young-mba/