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Client Relationships REIMAGINED: LocalView's Honest Marketing Approach

Episode Summary

On today’s episode, David Cuff talks to Shannon, Penji’s Partnership Coordinator, about LocalView Digital Marketing's approach to building long-term relationships with clients through transparency, regular communication, and adaptability to client preferences.

Episode Notes

Here are three things you’ll learn in this episode:

 

1. Transparent Client Relationships: LocalView stands out by being transparent with clients about what they can achieve with different budgets, particularly in paid advertising. David emphasizes that honesty and clear expectations are key in their approach, and they do not lock clients into long-term contracts, focusing instead on providing tangible results and return on investment.

2. Efficient Client Communication with Technology: David talks about using tools like ClickUp and video screen recordings to enhance communication and efficiency with clients. These tools help the team stay organized, address client questions promptly, and provide regular updates, making it easier for clients to stay informed without needing to meet in person constantly. This approach helps the agency balance client communication with work-life boundaries.

3. Commitment to Giving Back: David discusses LocalView's dedication to giving back through charity initiatives, such as sponsoring children via Compassion International and supporting nonprofits. He highlights how the agency integrates these efforts into their company culture, providing fulfillment for the team and creating a positive impact beyond just business success.

 

About David Cuff and Local View Digital Marketing:

 

- Website: https://localview.link/

- LinkedIn: https://www.linkedin.com/in/davidacuff/

 

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