Fully Managed

Marketing Is Messy: Why Trust Beats Perfection with Chad de Lisle

Episode Summary

In this episode of Fully Managed, Shannon sits down with Chad, Head of Marketing at Disruptive Advertising, to explore the real stories behind agency life, leadership, and learning through failure. From a spontaneous game about selling see-through toasters to hard-earned wisdom after nearly two decades in the marketing trenches, Chad shares how his unconventional journey from English major to marketing executive shaped the way he builds trust with clients and leads high-performing teams. Whether you’re an agency owner, a marketing lead, or someone just trying to navigate the chaos of client work, this episode offers a raw and insightful take on the highs and lows of the agency world—and why humility, honesty, and humor may be your best strategy.

Episode Notes

Three Things You’ll Learn:

Why marketing failures often teach you more than wins—and how to bounce back with integrity.

How to build trust with clients through transparency, especially when things go wrong.

What makes agencies a powerful resource for small businesses—and why the traditional agency model is evolving.