On today’s episode, Lisa Mazzuca talks to Shannon, Penji’s Partnership Coordinator about actionable SEO strategies, the power of in-person networking, and the unique perspective of a web design agency owner with Lisa Mazzuca of On Your Mark Designs.
From her inspiring journey to the insights gained at a major SEO conference, Lisa shares practical advice for small businesses looking to thrive online and build meaningful client relationships. Learn how a blend of print experience and digital expertise can lead to marketing success in today's noisy landscape.
Here are three things you’ll learn in this episode:
1. The Value of In-Person Networking and Community Engagement: Lisa emphasizes the importance of face-to-face interactions, like attending conferences and participating in local chambers and charities, for building trust, understanding local business needs, and generating valuable connections and referrals.
2. Leveraging Data and Unique Insights for SEO: Lisa discusses how to use Google Analytics and Search Console, combined with AI for query grouping, to identify relevant content topics and how incorporating client expertise, case studies, and real-world examples creates unique content that stands out from AI-generated noise.
3. The Enduring Relevance of a Client-Focused, Hands-On Approach: Lisa highlights the benefits of a direct, personal approach where the agency owner is actively involved in the work, fostering strong client relationships, enabling quick adaptations, and building trust through consistent, hands-on service.
Ready to gain practical SEO tips and discover the power of genuine connections in the digital age? Tune in to hear Lisa's insightful journey and actionable advice!
About Lisa Mazzuca and On Your Mark Designs:
- Website: https://oymdesigns.com/
- LinkedIn: https://www.linkedin.com/in/onyourmark/
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