On today’s episode, Lindsay Kirsh talks to Shannon, Penji’s Partnership Coordinator about making sure that, not only are you a good fit for your client, but that a client is a good fit for your agency.
Here are three things you’ll learn in this episode:
1. Empowering Teams and Strategic Investment: Building and running a successful agency involves a constant learning process and strategic investment in both the business and its people. The speaker highlights the importance of empowering a team, forming strategic partnerships, and transitioning from working in the business to working on it. This approach helps in growing the agency efficiently and effectively.
2. Effective Client Communication is Crucial: Agencies must prioritize open and consistent communication with clients to avoid misunderstandings and ensure successful project outcomes. Both the agency and the client share responsibility for maintaining clear communication, with the agency providing regular updates and the client keeping the agency informed of changes.
3. Transparency and Accountability Build Trust: When mistakes happen, it's important for agencies to be transparent with clients, take accountability, and offer a clear solution. This helps maintain client trust and shows a commitment to delivering results, even when things don’t go as planned.
About Lindsay Kirsh and SlayerPR:
- Website: https://www.slayerpr.com/
- LinkedIn: https://www.linkedin.com/in/lindsay-kirsh-3650a010/
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