On today’s episode, Lior Eldan talks to Shannon, Penji’s Partnership Coordinator, about how to build your agency, and the best way to drive traffic and views to your website.
Here are three things you’ll learn in this episode:
1. Adaptability in Digital Marketing: The agency highlights the importance of adapting to changes in marketing trends, like the rise of influencer marketing, and keeping up with evolving digital marketing practices. They continuously adjust their services based on market needs.
2. Growth Through Trial and Error: The agency expanded its services by hiring talent, building capabilities, and even acquiring other agencies. They emphasize a trial-and-error method to discover what works best for their clients while maintaining profitability and refining their service offerings.
3. Building and Maintaining Client Relationships: Cultivating strong relationships with clients, whether through personal touches like gifts or more frequent check-ins, enhances trust and increases client retention. Remote work has made in-person meetings less common, but efforts to maintain close relationships are still key to fostering client loyalty and satisfaction.
About Lior Eldan and Moburst:
- Website: http://moburst.com/
- LinkedIn: https://www.linkedin.com/in/lioreldan/
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