On today’s episode, Shannon talks with Bill about modern PR and influencer marketing, highlighting common mistakes brands make such as relying on outdated strategies, underestimating campaign effort, and focusing on vanity metrics. They discuss the importance of timing, consistent messaging across multiple touchpoints, and targeting the right audience. Bill also shares insights on standing out in a crowded market, balancing innovation with brand authenticity, and making incremental changes to attract new customers without alienating existing ones. The conversation concludes with reflections on genuine engagement, building trust with clients and audiences, and navigating the evolving landscape of media, influencers, and brand storytelling.
Here are three things you’ll learn in this episode:
The biggest PR campaign successes and failures, and what makes a brand strategy truly effective.
Bill shares lessons from campaigns, highlighting how timing, audience alignment, and authenticity determine success.
How to navigate influencer marketing and reach the right audience without relying on vanity metrics.
Learn why frequency, targeting the right followers, and consistent effort matter more than impressions or one-off posts.
Mindset shifts for working with challenger brands versus established brands, and why creativity and authenticity matter.
Discover how limited budgets and smaller brand recognition demand resourcefulness, scrappiness, and staying true to your brand voice.
About Bill Byrne & Remedy PR:
- Website: http://www.remedypr.com/
- Social: https://www.linkedin.com/in/billbyrne/